中(zhong)證網訊   中(zhong)國(guo)(guo)證券報記(ji)者從(cong)十二屆全(quan)國(guo)(guo)人大四次會議新聞中(zhong)心了解到(dao)，全(quan)國(guo)(guo)人大代表、西南(nan)大學(xue)資源環境學(xue)院(yuan)教授謝(xie)德體建議加快(kuai)推(tui)進農村電子商務(wu)發展。

　　具體包括，一是(shi)強化(hua)規(gui)劃(hua)引導，加(jia)強農(nong)(nong)村電(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)務(wu)(wu)的政(zheng)策(ce)扶(fu)持(chi)。謝德體建(jian)議，盡快制訂全國農(nong)(nong)產品電(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)務(wu)(wu)發(fa)(fa)(fa)展(zhan)規(gui)劃(hua)，合理布局(ju)農(nong)(nong)產品電(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)務(wu)(wu)發(fa)(fa)(fa)展(zhan)；明確農(nong)(nong)村電(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)務(wu)(wu)牽(qian)頭部門(men)，成立(li)農(nong)(nong)產品電(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)務(wu)(wu)發(fa)(fa)(fa)展(zhan)協調機構，建(jian)立(li)行業管理和(he)(he)服務(wu)(wu)機制，開展(zhan)電(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)務(wu)(wu)法律法規(gui)研究，制定發(fa)(fa)(fa)展(zhan)規(gui)劃(hua)和(he)(he)扶(fu)持(chi)政(zheng)策(ce)；加(jia)大農(nong)(nong)村電(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)務(wu)(wu)發(fa)(fa)(fa)展(zhan)經費保障力度(du)；設立(li)農(nong)(nong)村電(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)務(wu)(wu)發(fa)(fa)(fa)展(zhan)專(zhuan)項資金，建(jian)立(li)農(nong)(nong)村電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)運營(ying)孵化(hua)及培訓中心(xin)，加(jia)大對農(nong)(nong)村電(dian)(dian)(dian)(dian)子商(shang)(shang)(shang)務(wu)(wu)重點工程的扶(fu)持(chi)力度(du)。

　　二是強(qiang)(qiang)化基礎建(jian)(jian)(jian)(jian)(jian)設，打通(tong)流(liu)通(tong)農(nong)(nong)產品“最初一(yi)公里”。謝德體建(jian)(jian)(jian)(jian)(jian)議，加(jia)強(qiang)(qiang)農(nong)(nong)村(cun)網(wang)(wang)(wang)絡基礎設施建(jian)(jian)(jian)(jian)(jian)設；積(ji)極推進(jin)農(nong)(nong)村(cun)網(wang)(wang)(wang)絡建(jian)(jian)(jian)(jian)(jian)設，全力(li)打造“數字(zi)化農(nong)(nong)村(cun)”，逐步推進(jin)光(guang)纖(xian)網(wang)(wang)(wang)絡“戶(hu)戶(hu)通(tong)”；在農(nong)(nong)村(cun)便民(min)服務(wu)(wu)中心、龍頭企業做到(dao)WiFi網(wang)(wang)(wang)絡全覆蓋；大力(li)解決農(nong)(nong)村(cun)信息化建(jian)(jian)(jian)(jian)(jian)設投入不(bu)足(zu)問(wen)題，鼓(gu)勵(li)社會企業積(ji)極參與農(nong)(nong)產品電子商務(wu)(wu)建(jian)(jian)(jian)(jian)(jian)設，構建(jian)(jian)(jian)(jian)(jian)安全、穩定、開(kai)放的網(wang)(wang)(wang)絡體系；提高(gao)互聯網(wang)(wang)(wang)普及率和使(shi)用率，開(kai)展多媒體信息化服務(wu)(wu)，鼓(gu)勵(li)和幫助農(nong)(nong)民(min)開(kai)展商務(wu)(wu)活動。

　　三(san)是強化物(wu)(wu)(wu)(wu)(wu)流(liu)(liu)整合，建(jian)(jian)立(li)(li)互(hu)聯(lian)互(hu)通大(da)物(wu)(wu)(wu)(wu)(wu)流(liu)(liu)體系(xi)。謝德體建(jian)(jian)議，加(jia)強農(nong)產(chan)(chan)品物(wu)(wu)(wu)(wu)(wu)流(liu)(liu)服(fu)(fu)(fu)務(wu)(wu)體系(xi)建(jian)(jian)設(she)；加(jia)大(da)農(nong)村(cun)交通基礎(chu)設(she)施建(jian)(jian)設(she)，合理布(bu)局(ju)、統(tong)(tong)一(yi)(yi)規(gui)劃農(nong)產(chan)(chan)品物(wu)(wu)(wu)(wu)(wu)流(liu)(liu)服(fu)(fu)(fu)務(wu)(wu)系(xi)統(tong)(tong)，建(jian)(jian)立(li)(li)省市、縣(xian)(xian)、鄉鎮（街道(dao)）、村(cun)四(si)級(ji)互(hu)聯(lian)互(hu)通以及公、鐵、水聯(lian)動的(de)農(nong)產(chan)(chan)品流(liu)(liu)通服(fu)(fu)(fu)務(wu)(wu)體系(xi)；積極推(tui)(tui)進信(xin)息化建(jian)(jian)設(she)，打造(zao)城(cheng)鄉智能配送(song)服(fu)(fu)(fu)務(wu)(wu)平臺(tai)，推(tui)(tui)動物(wu)(wu)(wu)(wu)(wu)流(liu)(liu)企(qi)業與(yu)供應(ying)鏈(lian)(lian)企(qi)業間信(xin)息標(biao)準統(tong)(tong)一(yi)(yi)和(he)系(xi)統(tong)(tong)對接，提高供應(ying)鏈(lian)(lian)一(yi)(yi)體化服(fu)(fu)(fu)務(wu)(wu)能力，解(jie)決(jue)農(nong)村(cun)電商“最后(hou)一(yi)(yi)公里”物(wu)(wu)(wu)(wu)(wu)流(liu)(liu)配送(song)服(fu)(fu)(fu)務(wu)(wu)問題(ti)；重點培育一(yi)(yi)批農(nong)產(chan)(chan)品物(wu)(wu)(wu)(wu)(wu)流(liu)(liu)企(qi)業，特別是農(nong)產(chan)(chan)品冷鏈(lian)(lian)物(wu)(wu)(wu)(wu)(wu)流(liu)(liu)企(qi)業，建(jian)(jian)設(she)和(he)培育一(yi)(yi)批產(chan)(chan)區大(da)型重點專業市場(chang)，打造(zao)各區縣(xian)(xian)具有代表(biao)性的(de)較大(da)農(nong)產(chan)(chan)品電子交易(yi)中(zhong)心；進一(yi)(yi)步加(jia)強縣(xian)(xian)級(ji)區域物(wu)(wu)(wu)(wu)(wu)流(liu)(liu)配送(song)中(zhong)心、產(chan)(chan)業區設(she)立(li)(li)分揀(jian)中(zhong)心以及物(wu)(wu)(wu)(wu)(wu)流(liu)(liu)倉儲設(she)施建(jian)(jian)設(she)，優化重組(zu)傳統(tong)(tong)物(wu)(wu)(wu)(wu)(wu)流(liu)(liu)體系(xi)，提升(sheng)農(nong)產(chan)(chan)品物(wu)(wu)(wu)(wu)(wu)流(liu)(liu)行業建(jian)(jian)設(she)。

　　四是強(qiang)(qiang)化(hua)(hua)標(biao)(biao)(biao)(biao)準(zhun)制訂，深挖盤(pan)強(qiang)(qiang)重(zhong)推(tui)(tui)名(ming)特優品牌(pai)。積極推(tui)(tui)進(jin)(jin)農(nong)(nong)(nong)產(chan)品的標(biao)(biao)(biao)(biao)準(zhun)化(hua)(hua)。建立(li)電子商(shang)務協會(hui)，農(nong)(nong)(nong)產(chan)品質量標(biao)(biao)(biao)(biao)準(zhun)體(ti)系(xi)和農(nong)(nong)(nong)產(chan)品QS商(shang)標(biao)(biao)(biao)(biao)，制定“二維碼(ma)”，推(tui)(tui)進(jin)(jin)全(quan)國農(nong)(nong)(nong)產(chan)品標(biao)(biao)(biao)(biao)準(zhun)化(hua)(hua)建設(she)(she)。加強(qiang)(qiang)農(nong)(nong)(nong)產(chan)品品牌(pai)化(hua)(hua)建設(she)(she)。制定全(quan)國域名(ming)特優農(nong)(nong)(nong)副產(chan)品目錄(lu)，推(tui)(tui)進(jin)(jin)農(nong)(nong)(nong)產(chan)品名(ming)牌(pai)戰(zhan)略，鼓勵(li)企業進(jin)(jin)行(xing)農(nong)(nong)(nong)產(chan)品品牌(pai)申報和產(chan)品認證。

　　五(wu)是強化(hua)(hua)(hua)培(pei)(pei)養(yang)引(yin)進(jin)，全面打造農(nong)(nong)村信息化(hua)(hua)(hua)人(ren)才隊(dui)伍。謝德體建議，制定全國(guo)人(ren)才培(pei)(pei)養(yang)計(ji)劃，支持(chi)高校開設電商(shang)(shang)專(zhuan)業(ye)(ye)(ye)，鼓勵發展(zhan)(zhan)專(zhuan)業(ye)(ye)(ye)培(pei)(pei)訓(xun)機構；把電子(zi)商(shang)(shang)務列入農(nong)(nong)民實(shi)用(yong)技術培(pei)(pei)訓(xun)內容，創辦農(nong)(nong)村青(qing)年電商(shang)(shang)創業(ye)(ye)(ye)孵化(hua)(hua)(hua)基地(di)(di)，引(yin)導(dao)農(nong)(nong)業(ye)(ye)(ye)主體、返鄉青(qing)年、大(da)學生“村官”、轉(zhuan)業(ye)(ye)(ye)轉(zhuan)崗農(nong)(nong)民開展(zhan)(zhan)電商(shang)(shang)創業(ye)(ye)(ye)；開展(zhan)(zhan)信息化(hua)(hua)(hua)知識培(pei)(pei)訓(xun)和遠程技術支持(chi)，培(pei)(pei)養(yang)高素質(zhi)的新型農(nong)(nong)民；大(da)力推廣網絡信息化(hua)(hua)(hua)應用(yong)水(shui)平，讓農(nong)(nong)民朋友近距離地(di)(di)接觸(chu)網絡、使用(yong)網絡，提高廣大(da)農(nong)(nong)業(ye)(ye)(ye)人(ren)員的信息能力。

　　六(liu)是強(qiang)化質量監管(guan)，做好網(wang)(wang)(wang)上(shang)(shang)矛盾糾紛的(de)調解處理。謝德體(ti)建議(yi)，加強(qiang)網(wang)(wang)(wang)銷農(nong)(nong)產(chan)品質量監管(guan)；探索(suo)建立“農(nong)(nong)戶（農(nong)(nong)民專業(ye)合作(zuo)社(she)）+協會+網(wang)(wang)(wang)商(shang)”的(de)質量控制(zhi)(zhi)模式(shi)，建立追溯和(he)賠付(fu)制(zhi)(zhi)度，實行協會對(dui)供貨方的(de)統一標準、采購、倉(cang)儲、配送、物流、包裝等服務，保證農(nong)(nong)產(chan)品質量安全；加強(qiang)農(nong)(nong)村電子商(shang)務的(de)監管(guan)；加強(qiang)對(dui)網(wang)(wang)(wang)上(shang)(shang)涉及行政許可的(de)商(shang)品和(he)服務監管(guan)，完善電子商(shang)務消費者權益保護機制(zhi)(zhi)，充分發揮公安、稅務、商(shang)務、文化等部門(men)在電子商(shang)務活動中(zhong)的(de)監管(guan)職能，促進網(wang)(wang)(wang)絡交易主體(ti)守法經(jing)營。