中國人民銀(yin)行(xing)(xing)金(jin)融消費權益保護(hu)局副局長尹優(you)平日前表示，人民銀(yin)行(xing)(xing)將統籌(chou)推(tui)進(jin)違法金(jin)融廣(guang)(guang)告和(he)營(ying)銷宣傳行(xing)(xing)為治理，科學運(yun)用各種技(ji)術手段(duan)，有效抓(zhua)取非法金(jin)融廣(guang)(guang)告線索。

　　尹(yin)優(you)平在“數字(zi)(zi)金(jin)(jin)(jin)融(rong)(rong)領域(yu)消費者(zhe)權益保護研討(tao)會”上(shang)表示，數字(zi)(zi)技術的發展為(wei)優(you)化金(jin)(jin)(jin)融(rong)(rong)監管(guan)(guan)方式帶(dai)來(lai)新的契(qi)機。依(yi)托金(jin)(jin)(jin)融(rong)(rong)監管(guan)(guan)科技手(shou)段(duan)，不斷提高監管(guan)(guan)能(neng)力和水(shui)平，有助于實現違法金(jin)(jin)(jin)融(rong)(rong)廣告和營銷(xiao)宣傳行為(wei)治理(li)(li)線上(shang)化，促(cu)進金(jin)(jin)(jin)融(rong)(rong)消費者(zhe)投訴管(guan)(guan)理(li)(li)工作信息化建設。

　　尹優平(ping)提出(chu)，目前，人民銀(yin)行(xing)在牽頭(tou)開(kai)展(zhan)金(jin)融(rong)(rong)(rong)廣告(gao)(gao)治理方(fang)面，研究開(kai)發(fa)了“互聯網(wang)(wang)金(jin)融(rong)(rong)(rong)廣告(gao)(gao)監測管理信(xin)息系統”和“金(jin)融(rong)(rong)(rong)廣告(gao)(gao)隨(sui)手拍”微信(xin)小程序，搭建(jian)起(qi)了金(jin)融(rong)(rong)(rong)廣告(gao)(gao)治理的“天羅地網(wang)(wang)”。在金(jin)融(rong)(rong)(rong)糾紛化解(jie)方(fang)面，實現了對被監管對象投訴數據的實時采(cai)集(ji)，打破了調解(jie)服務的地域限制，實現了人民銀(yin)行(xing)接收(shou)、轉辦、督辦金(jin)融(rong)(rong)(rong)消費者投訴咨詢的信(xin)息化和電子化。

　　下一步，尹優(you)平表示，人民銀行(xing)將不斷強化(hua)(hua)(hua)創新驅動，持續深化(hua)(hua)(hua)金(jin)(jin)融(rong)(rong)(rong)消(xiao)費(fei)權益保護(hu)的監管(guan)科(ke)技創新；統籌推進(jin)違法(fa)金(jin)(jin)融(rong)(rong)(rong)廣(guang)告(gao)和(he)營銷宣傳行(xing)為(wei)治理，科(ke)學運用各(ge)種技術手段，有效抓取非法(fa)金(jin)(jin)融(rong)(rong)(rong)廣(guang)告(gao)線索；加強金(jin)(jin)融(rong)(rong)(rong)矛盾源(yuan)頭預(yu)防、前端化(hua)(hua)(hua)解，為(wei)人民群眾提供低成本、高效率、一站式、法(fa)制(zhi)化(hua)(hua)(hua)的金(jin)(jin)融(rong)(rong)(rong)糾(jiu)紛(fen)化(hua)(hua)(hua)解渠道；提高金(jin)(jin)融(rong)(rong)(rong)監管(guan)的靈敏度(du)、精準度(du)和(he)及時性，推動治理能力(li)現代化(hua)(hua)(hua)建設(she)。