中證網(wang)訊（記者 宋(song)維東）沈陽(yang)(yang)市政府(fu)辦公廳官方微信(xin)11月11日(ri)發布《沈陽(yang)(yang)市電商直播發展（網(wang)紅經(jing)濟）行(xing)動方案（2020-2022年）》。根據方案，到(dao)2022年，沈陽(yang)(yang)市電商直播示(shi)范(fan)基地數(shu)量(liang)達(da)(da)到(dao)10個，網(wang)紅經(jing)濟街區數(shu)量(liang)達(da)(da)到(dao)30個，MCN機構(gou)、電商直播服(fu)務機構(gou)及(ji)網(wang)紅經(jing)紀公司數(shu)量(liang)達(da)(da)到(dao)100個，網(wang)紅品牌數(shu)量(liang)達(da)(da)到(dao)100個，培養(yang)10000名(ming)國內知名(ming)、具有(you)東北特(te)色的網(wang)紅達(da)(da)人，提升產業創(chuang)新能力，形成具有(you)沈陽(yang)(yang)特(te)色的電商直播發展模(mo)式。

　　方案明(ming)確，依托沈陽本(ben)地(di)(di)產業產品(pin)特(te)色(se)和網紅(hong)資(zi)源(yuan)優勢(shi)，推(tui)進“五個(ge)一”行動，即“建成一批電(dian)商(shang)(shang)直(zhi)(zhi)播基地(di)(di)”“扶持一批夜經(jing)濟網紅(hong)街區”“培育一批頭部(bu)電(dian)商(shang)(shang)直(zhi)(zhi)播機構”“孵化(hua)一批電(dian)商(shang)(shang)直(zhi)(zhi)播品(pin)牌(pai)”“培養一批直(zhi)(zhi)播帶貨網紅(hong)達人”；實施九大“電(dian)商(shang)(shang)直(zhi)(zhi)播+”工程，推(tui)動電(dian)商(shang)(shang)直(zhi)(zhi)播與沈陽特(te)產、本(ben)地(di)(di)生活、夜經(jing)濟、文化(hua)旅游(you)、專業市場、主題(ti)會展、工業制造、跨境貿易、政務公開相(xiang)融(rong)合(he)，健全電(dian)商(shang)(shang)直(zhi)(zhi)播產業鏈(lian)，帶動實體(ti)經(jing)濟高(gao)質量(liang)發展。

　　方案指出，要夯實電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)直(zhi)(zhi)播(bo)(bo)(bo)(bo)產業基(ji)礎，推進電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)直(zhi)(zhi)播(bo)(bo)(bo)(bo)示范基(ji)地(di)建設(she)，培育壯大電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)直(zhi)(zhi)播(bo)(bo)(bo)(bo)經(jing)營主體(ti)，推動電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)直(zhi)(zhi)播(bo)(bo)(bo)(bo)供應鏈(lian)協同發(fa)展，實施區域(yu)差異化(hua)發(fa)展戰略；實施電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)直(zhi)(zhi)播(bo)(bo)(bo)(bo)賦能工程(cheng)(cheng)(cheng)(cheng)，包括“電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)直(zhi)(zhi)播(bo)(bo)(bo)(bo)+沈陽特產”工程(cheng)(cheng)(cheng)(cheng)、“電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)直(zhi)(zhi)播(bo)(bo)(bo)(bo)+本地(di)生(sheng)活”工程(cheng)(cheng)(cheng)(cheng)、“電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)直(zhi)(zhi)播(bo)(bo)(bo)(bo)+夜經(jing)濟”工程(cheng)(cheng)(cheng)(cheng)、“電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)直(zhi)(zhi)播(bo)(bo)(bo)(bo)+文化(hua)旅(lv)游”工程(cheng)(cheng)(cheng)(cheng)、“電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)直(zhi)(zhi)播(bo)(bo)(bo)(bo)+專業市場”工程(cheng)(cheng)(cheng)(cheng)、“電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)直(zhi)(zhi)播(bo)(bo)(bo)(bo)+主題會展”工程(cheng)(cheng)(cheng)(cheng)、“電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)直(zhi)(zhi)播(bo)(bo)(bo)(bo)+工業制造”工程(cheng)(cheng)(cheng)(cheng)、“電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)直(zhi)(zhi)播(bo)(bo)(bo)(bo)+跨境貿易”工程(cheng)(cheng)(cheng)(cheng)和“電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)直(zhi)(zhi)播(bo)(bo)(bo)(bo)+政務公開”工程(cheng)(cheng)(cheng)(cheng)等(deng)。

　　此外，要強化電(dian)商(shang)直播(bo)(bo)人才體系(xi)建設，做強網紅培育體系(xi)，加大直播(bo)(bo)人才引(yin)進力(li)度，開展普及性培訓；營造電(dian)商(shang)直播(bo)(bo)發展環境，舉(ju)辦(ban)“電(dian)商(shang)大集”等系(xi)列活動，開展網紅評選活動，鼓勵電(dian)商(shang)直播(bo)(bo)創新創業。