12月(yue)10日,以“數攬e商(shang)海,云鑄生態圈”為主題的浪潮(chao)(chao)電(dian)子(zi)商(shang)務(wu)(wu)(wu)產品(pin)(iMai)發布會在北京舉行。浪潮(chao)(chao)iMai電(dian)子(zi)商(shang)務(wu)(wu)(wu)平臺可(ke)充(chong)分滿足各個行業、各個領域用(yong)(yong)戶個性化的需求,提供B2C網(wang)(wang)上(shang)(shang)零售、B2B網(wang)(wang)上(shang)(shang)交易、供應鏈電(dian)子(zi)商(shang)務(wu)(wu)(wu)、C2B電(dian)子(zi)商(shang)務(wu)(wu)(wu)、大宗(zong)商(shang)品(pin)交易、跨境電(dian)子(zi)商(shang)務(wu)(wu)(wu)共6類電(dian)子(zi)商(shang)務(wu)(wu)(wu)應用(yong)(yong)解決方案,是(shi)傳統企業成(cheng)功擁抱互聯網(wang)(wang)、向(xiang)電(dian)子(zi)商(shang)務(wu)(wu)(wu)轉型必不可(ke)少的助推利器。
“本(ben)次發布(bu)的(de)(de)iMai電子(zi)商(shang)務平臺是(shi)浪(lang)潮歷經近5年持續投入數百人的(de)(de)研(yan)發成果。iMai搭建(jian)的(de)(de)不僅(jin)僅(jin)是(shi)一個(ge)網站,而是(shi)融合(he)了浪(lang)潮在云計算、大數據等(deng)領域的(de)(de)成熟技術,以(yi)用(yong)戶為中(zhong)心構建(jian)的(de)(de)基于互聯網的(de)(de)開(kai)放、共(gong)享、協作(zuo)電子(zi)商(shang)務平臺,具有(you)強大的(de)(de)開(kai)放能(neng)力、線(xian)上線(xian)下一體化的(de)(de)全網營銷支持能(neng)力、大數據應用(yong)管控能(neng)力、第(di)三方應用(yong)整合(he)能(neng)力以(yi)及多商(shang)家運營支撐能(neng)力的(de)(de)生態平臺。”浪(lang)潮軟件副(fu)總裁匡立(li)武表示(shi)。
2014年(nian)(nian)(nian)被廣大(da)互聯網人(ren)士稱為(wei)電(dian)商(shang)(shang)(shang)新(xin)元(yuan)年(nian)(nian)(nian),這一年(nian)(nian)(nian)電(dian)子(zi)(zi)商(shang)(shang)(shang)務(wu)經歷(li)了并(bing)購、整合、創(chuang)新(xin)等(deng)多(duo)個大(da)事(shi)件,形(xing)成百(bai)花齊放之勢。2015年(nian)(nian)(nian),電(dian)子(zi)(zi)商(shang)(shang)(shang)務(wu)將(jiang)從快速發展向高速發展轉(zhuan)變,到2020年(nian)(nian)(nian),電(dian)子(zi)(zi)商(shang)(shang)(shang)務(wu)產(chan)(chan)業(ye)(ye)將(jiang)接近并(bing)可(ke)能超越傳統產(chan)(chan)業(ye)(ye)規模,傳統企(qi)(qi)業(ye)(ye)“觸電(dian)”將(jiang)是(shi)(shi)(shi)一種(zhong)不(bu)可(ke)逆轉(zhuan)的(de)趨勢。傳統企(qi)(qi)業(ye)(ye)向電(dian)子(zi)(zi)商(shang)(shang)(shang)務(wu)轉(zhuan)型,不(bu)僅(jin)(jin)僅(jin)(jin)是(shi)(shi)(shi)企(qi)(qi)業(ye)(ye)市(shi)場(chang)銷售渠道的(de)拓展,更(geng)多(duo)的(de)是(shi)(shi)(shi)借助互聯網、大(da)數據(ju)等(deng)成熟技術促進(jin)企(qi)(qi)業(ye)(ye)的(de)生產(chan)(chan)創(chuang)新(xin)、管(guan)理創(chuang)新(xin)、產(chan)(chan)業(ye)(ye)創(chuang)新(xin),不(bu)斷的(de)根據(ju)用戶的(de)需求而去改變提升自身的(de)生產(chan)(chan)、經營、管(guan)理模式。促進(jin)企(qi)(qi)業(ye)(ye)再(zai)造、品牌再(zai)造是(shi)(shi)(shi)傳統企(qi)(qi)業(ye)(ye)開展電(dian)子(zi)(zi)商(shang)(shang)(shang)務(wu)帶(dai)來的(de)最大(da)價(jia)值。
知名電子商(shang)務(wu)專家曾表示,未(wei)來企(qi)業(ye)的(de)(de)(de)(de)(de)銷售額(e)中,也許(xu)只有30%直接來自網上(shang),但其100%的(de)(de)(de)(de)(de)銷售額(e)一定會(hui)受到互聯網的(de)(de)(de)(de)(de)影(ying)響(xiang)!向互聯網、電子商(shang)務(wu)轉型成為(wei)(wei)新常(chang)態(tai)下(xia)的(de)(de)(de)(de)(de)現代化(hua)企(qi)業(ye)將成為(wei)(wei)企(qi)業(ye)生(sheng)存的(de)(de)(de)(de)(de)必然法(fa)則。極致的(de)(de)(de)(de)(de)客(ke)戶體(ti)驗、完善的(de)(de)(de)(de)(de)電子商(shang)務(wu)生(sheng)態(tai)系統和(he)卓(zhuo)越(yue)的(de)(de)(de)(de)(de)IT技術支撐是(shi)傳統企(qi)業(ye)向現代化(hua)企(qi)業(ye)轉型的(de)(de)(de)(de)(de)戰略(lve)基礎。
浪潮憑借自(zi)身在IT領域幾(ji)十年的(de)豐富(fu)經驗(yan)以(yi)及(ji)對現(xian)代市(shi)場的(de)敏(min)銳感知(zhi),打造了面(mian)向互聯網的(de)以(yi)客戶為中心(xin)的(de)iMai電子商務平(ping)臺,并隨(sui)著市(shi)場環境(jing)的(de)變(bian)化不斷完善趨于完美。平(ping)臺架構于浪潮云海IOP開放平(ping)臺基礎之上,基于浪潮遍布全國各地(di)的(de)近50個云計算(suan)中心(xin),采用“平(ping)臺+應(ying)用+服務”的(de)總(zong)體設計思(si)路,運用Web2.0分(fen)布式(shi)架構的(de)大數據(ju)處理、垂(chui)直搜索引(yin)(yin)擎、推薦引(yin)(yin)擎技(ji)術,支持高并發用戶訪問、社會化協作和海量數據(ju)處理,提供可(ke)水平(ping)擴展的(de)互聯網云計算(suan)架構。
以促(cu)銷(xiao)(xiao)引(yin)擎(qing)管理為(wei)例,浪(lang)潮iMai電子(zi)商務平臺促(cu)銷(xiao)(xiao)引(yin)擎(qing),可(ke)(ke)結合(he)(he)商品(pin)(pin)、訂單屬性,實(shi)現千變萬化的促(cu)銷(xiao)(xiao)規則(ze),默認(ren)可(ke)(ke)支(zhi)持近200種(zhong)促(cu)銷(xiao)(xiao)規則(ze)實(shi)例,更可(ke)(ke)支(zhi)持訂單重量、商品(pin)(pin)類型、商品(pin)(pin)數(shu)(shu)量等等數(shu)(shu)百(bai)種(zhong)條件組合(he)(he)。而基于互聯(lian)網(wang)開放的生態(tai)系統,則(ze)承擔了互聯(lian)網(wang)社(she)會化電商平臺融(rong)合(he)(he)營(ying)銷(xiao)(xiao)和管理,實(shi)現了統一的商品(pin)(pin)管理、訂單管理、多(duo)渠道(dao)統一運營(ying)中(zhong)心和全網(wang)大數(shu)(shu)據分析,成(cheng)為(wei)全面高效全網(wang)營(ying)銷(xiao)(xiao)平臺。
在(zai)平臺(tai)建(jian)(jian)設(she)和運營(ying)管理方面,iMai采(cai)用(yong)App store的(de)(de)(de)(de)商業模型,充分采(cai)用(yong)互聯網開(kai)(kai)放平臺(tai)的(de)(de)(de)(de)思(si)路,建(jian)(jian)設(she)基于用(yong)戶的(de)(de)(de)(de)認(ren)證和授權體系,以Web API的(de)(de)(de)(de)方式充分整合各企(qi)業ERP等應(ying)用(yong)系統以及(ji)所(suo)涉及(ji)政府、社(she)會公共(gong)平臺(tai)的(de)(de)(de)(de)信息資源,建(jian)(jian)立統一(yi)的(de)(de)(de)(de)應(ying)用(yong)共(gong)享與支撐(cheng)平臺(tai),為(wei)專業軟(ruan)件提供(gong)商、銀(yin)行、支付等第三(san)方應(ying)用(yong)開(kai)(kai)發(fa)商提供(gong)應(ying)用(yong)的(de)(de)(de)(de)開(kai)(kai)發(fa)規范和接入(ru)環(huan)境,滿足(zu)平臺(tai)未來(lai)的(de)(de)(de)(de)可持(chi)續發(fa)展,打(da)造開(kai)(kai)放、協(xie)同、智能(neng)、融合的(de)(de)(de)(de)電子商務生態系統。
傳(chuan)統(tong)企(qi)業(ye)(ye)的(de)(de)商務(wu)(wu)活動和(he)(he)供(gong)應鏈管理是(shi)(shi)(shi)一個(ge)復雜的(de)(de)過(guo)程,無論采用(yong)什么樣的(de)(de)電(dian)(dian)(dian)(dian)商手(shou)段(duan)和(he)(he)自動化(hua)技(ji)術,傳(chuan)統(tong)企(qi)業(ye)(ye)經(jing)營活動的(de)(de)本質是(shi)(shi)(shi)沒有改變的(de)(de)。企(qi)業(ye)(ye)競爭(zheng)的(de)(de)最高形式(shi)也(ye)依然(ran)是(shi)(shi)(shi)全(quan)供(gong)應鏈競爭(zheng)。“傳(chuan)統(tong)企(qi)業(ye)(ye)必須(xu)在(zai)全(quan)球化(hua)資源配置(zhi)和(he)(he)供(gong)應鏈競爭(zheng)的(de)(de)大(da)數據(ju)視野下,來(lai)全(quan)面規劃和(he)(he)制定(ding)適(shi)合自身特色的(de)(de)電(dian)(dian)(dian)(dian)子(zi)商務(wu)(wu)發展(zhan)策(ce)略,而不是(shi)(shi)(shi)僅(jin)僅(jin)考慮(lv)電(dian)(dian)(dian)(dian)商平(ping)臺之(zhi)上(shang)的(de)(de)策(ce)略。未來(lai)傳(chuan)統(tong)企(qi)業(ye)(ye)將圍繞(rao)產(chan)業(ye)(ye)資源整個(ge)角(jiao)度(du),構建基于產(chan)業(ye)(ye)的(de)(de)電(dian)(dian)(dian)(dian)子(zi)商務(wu)(wu)模式(shi),也(ye)預(yu)示著產(chan)業(ye)(ye)電(dian)(dian)(dian)(dian)子(zi)商務(wu)(wu)時代已經(jing)到來(lai)。”匡(kuang)立(li)武表示。
據航(hang)天(tian)科工集團(tuan)第(di)六研(yan)究(jiu)院(yuan)(yuan)副院(yuan)(yuan)長王清胤介(jie)紹:“浪潮不(bu)僅為(wei)航(hang)天(tian)科工集團(tuan)搭(da)建了航(hang)購(gou)網(wang)電(dian)子(zi)商(shang)務(wu)(wu)平臺,而且提供了最(zui)專業(ye)(ye)的(de)(de)電(dian)商(shang)全流程服務(wu)(wu),從(cong)航(hang)購(gou)網(wang)運營(ying)戰(zhan)(zhan)略(lve)規(gui)劃、電(dian)商(shang)團(tuan)隊搭(da)建、業(ye)(ye)務(wu)(wu)推廣等各個方面(mian)進行了全程電(dian)商(shang)服務(wu)(wu)。目(mu)前,航(hang)天(tian)科工集團(tuan)第(di)六研(yan)究(jiu)院(yuan)(yuan)的(de)(de)大(da)宗物(wu)資采購(gou)、民(min)品銷(xiao)售、軍轉民(min)技術(shu)推廣等業(ye)(ye)務(wu)(wu)已(yi)經在航(hang)購(gou)網(wang)全面(mian)上(shang)線運營(ying)。年底,跨境電(dian)子(zi)商(shang)務(wu)(wu)、互聯網(wang)金(jin)融、集團(tuan)云制造(zao)、航(hang)購(gou)易物(wu)等業(ye)(ye)務(wu)(wu)也將在航(hang)購(gou)網(wang)陸續(xu)上(shang)線運行。”發布(bu)會(hui)現場,航(hang)購(gou)網(wang)董事長王盤喜(xi)代表航(hang)天(tian)科工集團(tuan)第(di)六研(yan)究(jiu)院(yuan)(yuan)與(yu)浪潮簽署戰(zhan)(zhan)略(lve)合作協議,進一步(bu)加深雙方在呼和浩(hao)特云計(ji)算(suan)中心建設、電(dian)子(zi)商(shang)務(wu)(wu)業(ye)(ye)務(wu)(wu)推廣等領域的(de)(de)合作。
“為(wei)(wei)助力傳統企業(ye)(ye)轉(zhuan)型(xing)(xing)、創造更大價值,浪潮(chao)(chao)(chao)還將為(wei)(wei)政(zheng)企客戶提供(gong)(gong)(gong)電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)顧問(wen)與咨詢、信(xin)息化(hua)系統建(jian)設(she)(she)服(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)、電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)云服(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)、電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)生態圈服(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)等(deng)全(quan)程電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)服(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)。目前,浪潮(chao)(chao)(chao)iMai電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)平臺已在(zai)大型(xing)(xing)央企電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)轉(zhuan)型(xing)(xing)、農產(chan)品電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)、產(chan)業(ye)(ye)鏈(lian)(lian)電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)、供(gong)(gong)(gong)應鏈(lian)(lian)電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)、跨(kua)境電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)、政(zheng)府電(dian)(dian)(dian)(dian)商(shang)(shang)(shang)(shang)公(gong)共服(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)等(deng)領(ling)域(yu)成(cheng)功(gong)應用。”浪潮(chao)(chao)(chao)軟件副總裁(cai)匡立(li)武(wu)表示。在(zai)區域(yu)政(zheng)府電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)領(ling)域(yu),浪潮(chao)(chao)(chao)為(wei)(wei)哈(ha)爾濱(bin)市(shi)政(zheng)府構(gou)建(jian)了為(wei)(wei)當地企業(ye)(ye)提供(gong)(gong)(gong)可信(xin)的(de)(de)(de)電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)公(gong)共服(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu)平臺;在(zai)行(xing)業(ye)(ye)電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)領(ling)域(yu),浪潮(chao)(chao)(chao)為(wei)(wei)煙(yan)(yan)草行(xing)業(ye)(ye)建(jian)設(she)(she)了貫穿(chuan)煙(yan)(yan)草供(gong)(gong)(gong)應鏈(lian)(lian)(工業(ye)(ye)-商(shang)(shang)(shang)(shang)業(ye)(ye)-零售商(shang)(shang)(shang)(shang))的(de)(de)(de)B2B電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)平臺-新商(shang)(shang)(shang)(shang)盟,形成(cheng)的(de)(de)(de)煙(yan)(yan)草產(chan)銷供(gong)(gong)(gong)應鏈(lian)(lian)聯盟的(de)(de)(de)網絡生態社區,面向(xiang)全(quan)國(guo)500萬用戶提供(gong)(gong)(gong)服(fu)(fu)(fu)務(wu)(wu)(wu)(wu)(wu);在(zai)企業(ye)(ye)B2C電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)領(ling)域(yu),浪潮(chao)(chao)(chao)為(wei)(wei)上海(hai)郵(you)政(zheng)打造了聚(ju)焦上海(hai)、輻(fu)射全(quan)國(guo)的(de)(de)(de)“郵(you)上海(hai)”O2O電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)(wu)(wu)平臺。
在跨境電(dian)(dian)子商務方面,浪潮幫助(zhu)濟(ji)南綜合保稅區構建了(le)以(yi)(yi)B2B、B2C、B2B2C為主的保稅進(jin)出(chu)口跨境電(dian)(dian)子商務交(jiao)(jiao)易平臺和綜合服務平臺;在農(nong)(nong)業農(nong)(nong)產(chan)品(pin)(pin)電(dian)(dian)子商務領域,浪潮助(zhu)力河南億星集(ji)團實現“E農(nong)(nong)電(dian)(dian)商”,形成了(le)集(ji)農(nong)(nong)業資訊、農(nong)(nong)產(chan)品(pin)(pin)展示、供(gong)求信息、電(dian)(dian)子交(jiao)(jiao)易、電(dian)(dian)子支付、物流(liu)配送及(ji)(ji)過程追溯于一體的農(nong)(nong)產(chan)品(pin)(pin)信息服務及(ji)(ji)電(dian)(dian)子商務交(jiao)(jiao)易平臺,解決了(le)農(nong)(nong)產(chan)品(pin)(pin)交(jiao)(jiao)易長期以(yi)(yi)來形成的交(jiao)(jiao)易鏈環節(jie)多、缺乏規范管理以(yi)(yi)及(ji)(ji)農(nong)(nong)產(chan)品(pin)(pin)的“賣難買貴”的問題。
據了解(jie),不久前浪潮(chao)同(tong)電子商(shang)(shang)務(wu)專家、行業合作(zuo)伙(huo)伴、政企(qi)客戶(hu)(hu)等“電子商(shang)(shang)務(wu)云(yun)伙(huo)伴”一(yi)起成立了“浪潮(chao)電子商(shang)(shang)務(wu)生(sheng)態(tai)(tai)圈(quan)”,打破了相互間(jian)單一(yi)的甲乙(yi)方關系,搭建(jian)了浪潮(chao)與客戶(hu)(hu)、客戶(hu)(hu)與客戶(hu)(hu)、合作(zuo)伙(huo)伴與客戶(hu)(hu)交流合作(zuo)平臺,整合優勢資源(yuan),實現生(sheng)態(tai)(tai)共(gong)享、協同(tong)合作(zuo)。“隨著越(yue)來(lai)越(yue)多(duo)的成員加入(ru),相信在(zai)不久的將來(lai),浪潮(chao)電子商(shang)(shang)務(wu)生(sheng)態(tai)(tai)圈(quan)將成為中國最大的電子商(shang)(shang)務(wu)生(sheng)態(tai)(tai)圈(quan)。浪潮(chao)將攜(xie)手云(yun)伙(huo)伴共(gong)同(tong)生(sheng)態(tai)(tai)發(fa)展,助力傳統企(qi)業馳騁e商(shang)(shang)海。”匡立武表示。
中(zhong)(zhong)(zhong)證(zheng)網(wang)聲明(ming):凡(fan)本(ben)網(wang)注明(ming)“來(lai)源:中(zhong)(zhong)(zhong)國證(zheng)券(quan)(quan)報(bao)·中(zhong)(zhong)(zhong)證(zheng)網(wang)”的所有作品(pin),版權(quan)(quan)均(jun)(jun)屬于(yu)中(zhong)(zhong)(zhong)國證(zheng)券(quan)(quan)報(bao)、中(zhong)(zhong)(zhong)證(zheng)網(wang)。中(zhong)(zhong)(zhong)國證(zheng)券(quan)(quan)報(bao)·中(zhong)(zhong)(zhong)證(zheng)網(wang)與作品(pin)作者聯合(he)聲明(ming),任何組(zu)織(zhi)未(wei)經中(zhong)(zhong)(zhong)國證(zheng)券(quan)(quan)報(bao)、中(zhong)(zhong)(zhong)證(zheng)網(wang)以及作者書面授權(quan)(quan)不得(de)轉載、摘編或(huo)利用(yong)其(qi)它(ta)方(fang)式使用(yong)上述作品(pin)。凡(fan)本(ben)網(wang)注明(ming)來(lai)源非中(zhong)(zhong)(zhong)國證(zheng)券(quan)(quan)報(bao)·中(zhong)(zhong)(zhong)證(zheng)網(wang)的作品(pin),均(jun)(jun)轉載自其(qi)它(ta)媒體(ti),轉載目的在(zai)于(yu)更好服務(wu)讀者、傳遞信息之需,并不代表(biao)本(ben)網(wang)贊同(tong)其(qi)觀點,本(ben)網(wang)亦不對其(qi)真實性負責,持異議者應(ying)與原(yuan)出(chu)處單(dan)位主張權(quan)(quan)利。
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Copyright 2001-2018 China Securities Journal. All Rights Reserved