根據衛生(sheng)部統計數(shu)據，2011年(nian)全(quan)國(guo)健康(kang)(kang)檢(jian)(jian)查人(ren)數(shu)為(wei)(wei)(wei)約為(wei)(wei)(wei)3.44億人(ren)次，全(quan)國(guo)專業(ye)體檢(jian)(jian)機(ji)構(gou)健康(kang)(kang)檢(jian)(jian)查人(ren)數(shu)約為(wei)(wei)(wei)639.03萬(wan)人(ren)次（數(shu)據來源：衛生(sheng)部發布的(de)《2012中國(guo)衛生(sheng)統計年(nian)鑒》），2011年(nian)慈銘體檢(jian)(jian)體檢(jian)(jian)量(liang)約為(wei)(wei)(wei)159.48萬(wan)人(ren)次，占(zhan)全(quan)國(guo)健康(kang)(kang)檢(jian)(jian)查人(ren)數(shu)的(de)比例為(wei)(wei)(wei)0.46%，占(zhan)全(quan)國(guo)專業(ye)體檢(jian)(jian)機(ji)構(gou)健康(kang)(kang)檢(jian)(jian)查人(ren)數(shu)的(de)比例為(wei)(wei)(wei)24.96%，居專業(ye)體檢(jian)(jian)機(ji)構(gou)前列。

　　截至(zhi)2013年6月30日，慈(ci)銘體檢(jian)的(de)北京(jing)公(gong)司服務的(de)體檢(jian)客(ke)戶已經(jing)累計452萬人次左右，并積累了足夠多(duo)的(de)高(gao)(gao)端(duan)客(ke)戶資(zi)源，該部(bu)分客(ke)戶需要獲得更高(gao)(gao)端(duan)、更專(zhuan)業、更全面的(de)健康(kang)體檢(jian)服務，故慈(ci)銘體檢(jian)北京(jing)公(gong)司已經(jing)具備進入高(gao)(gao)端(duan)經(jing)營(ying)期。同時(shi)，受益于《健康(kang)北京(jing)"十二五"發(fa)展建設規劃》等諸多(duo)政(zheng)策的(de)支持和(he)人民生(sheng)活水平、居民健康(kang)意識的(de)不斷增(zeng)加(jia)，

　　公司(si)的(de)募(mu)投項目(mu)新增(zeng)產(chan)能(neng)含高端(duan)及普通產(chan)能(neng)，慈(ci)銘體檢(jian)將(jiang)采取有針(zhen)對性的(de)營銷措施。

　　針(zhen)(zhen)對奧亞體(ti)(ti)(ti)(ti)(ti)(ti)檢(jian)(jian)(jian)中心（旗艦店）新建項目，慈(ci)銘體(ti)(ti)(ti)(ti)(ti)(ti)檢(jian)(jian)(jian)將(jiang)根(gen)據(ju)客戶健(jian)(jian)(jian)康體(ti)(ti)(ti)(ti)(ti)(ti)檢(jian)(jian)(jian)需求的(de)(de)(de)個(ge)性化(hua)(hua)、定(ding)(ding)制化(hua)(hua)發展(zhan)趨勢，加(jia)強(qiang)市(shi)場(chang)(chang)(chang)(chang)調(diao)研、重視(shi)客戶反饋、完善體(ti)(ti)(ti)(ti)(ti)(ti)檢(jian)(jian)(jian)服(fu)(fu)務(wu)產(chan)(chan)品設計(ji)，以滿足(zu)個(ge)性化(hua)(hua)、定(ding)(ding)制化(hua)(hua)的(de)(de)(de)市(shi)場(chang)(chang)(chang)(chang)需求。慈(ci)銘體(ti)(ti)(ti)(ti)(ti)(ti)檢(jian)(jian)(jian)將(jiang)高(gao)(gao)度重視(shi)過往的(de)(de)(de)累計(ji)體(ti)(ti)(ti)(ti)(ti)(ti)檢(jian)(jian)(jian)客戶資(zi)源，詳細分(fen)析高(gao)(gao)端(duan)(duan)客戶的(de)(de)(de)健(jian)(jian)(jian)康體(ti)(ti)(ti)(ti)(ti)(ti)檢(jian)(jian)(jian)狀況及(ji)健(jian)(jian)(jian)康體(ti)(ti)(ti)(ti)(ti)(ti)檢(jian)(jian)(jian)需求，憑借(jie)較強(qiang)的(de)(de)(de)體(ti)(ti)(ti)(ti)(ti)(ti)檢(jian)(jian)(jian)服(fu)(fu)務(wu)產(chan)(chan)品設計(ji)能力，針(zhen)(zhen)對高(gao)(gao)端(duan)(duan)客戶的(de)(de)(de)不同需求進(jin)行個(ge)性化(hua)(hua)、定(ding)(ding)制化(hua)(hua)的(de)(de)(de)體(ti)(ti)(ti)(ti)(ti)(ti)檢(jian)(jian)(jian)服(fu)(fu)務(wu)產(chan)(chan)品設計(ji)，引(yin)導客戶需求推(tui)動市(shi)場(chang)(chang)(chang)(chang)銷(xiao)售(shou)，有(you)效提高(gao)(gao)慈(ci)銘體(ti)(ti)(ti)(ti)(ti)(ti)檢(jian)(jian)(jian)高(gao)(gao)端(duan)(duan)體(ti)(ti)(ti)(ti)(ti)(ti)檢(jian)(jian)(jian)服(fu)(fu)務(wu)的(de)(de)(de)市(shi)場(chang)(chang)(chang)(chang)競爭(zheng)力。此外，慈(ci)銘體(ti)(ti)(ti)(ti)(ti)(ti)檢(jian)(jian)(jian)將(jiang)借(jie)助健(jian)(jian)(jian)康體(ti)(ti)(ti)(ti)(ti)(ti)檢(jian)(jian)(jian)細分(fen)市(shi)場(chang)(chang)(chang)(chang)的(de)(de)(de)差(cha)異化(hua)(hua)特點，有(you)針(zhen)(zhen)對性的(de)(de)(de)進(jin)行健(jian)(jian)(jian)康體(ti)(ti)(ti)(ti)(ti)(ti)檢(jian)(jian)(jian)理(li)念宣(xuan)傳，以一流的(de)(de)(de)體(ti)(ti)(ti)(ti)(ti)(ti)檢(jian)(jian)(jian)環境(jing)、優秀的(de)(de)(de)體(ti)(ti)(ti)(ti)(ti)(ti)檢(jian)(jian)(jian)質量、優質的(de)(de)(de)服(fu)(fu)務(wu)態度和完善的(de)(de)(de)檢(jian)(jian)(jian)后健(jian)(jian)(jian)康管理(li)等措施，努力爭(zheng)取(qu)在醫院(yuan)體(ti)(ti)(ti)(ti)(ti)(ti)檢(jian)(jian)(jian)的(de)(de)(de)高(gao)(gao)端(duan)(duan)客戶，不斷豐富(fu)慈(ci)銘體(ti)(ti)(ti)(ti)(ti)(ti)檢(jian)(jian)(jian)的(de)(de)(de)高(gao)(gao)端(duan)(duan)體(ti)(ti)(ti)(ti)(ti)(ti)檢(jian)(jian)(jian)客戶構成。

　　針對其他體檢(jian)中心新建項目，慈(ci)銘體檢(jian)將(jiang)推行過(guo)去行之(zhi)有效、經過(guo)市場檢(jian)驗的(de)(de)措施開展市場營銷，發(fa)揮與現有體檢(jian)網點的(de)(de)協(xie)同(tong)效應，不(bu)斷開拓市場。慈(ci)銘體檢(jian)將(jiang)立足(zu)于普通人群，設(she)定不(bu)同(tong)的(de)(de)體檢(jian)套餐，提供大眾服務(wu)，滿足(zu)不(bu)同(tong)人群的(de)(de)健(jian)康體檢(jian)需求。