全(quan)國(guo)政(zheng)協十(shi)二(er)屆五次(ci)會議于3月9日下午3時在人(ren)民大會堂舉行(xing)第二(er)次(ci)全(quan)體會議,多名政(zheng)協委(wei)員就(jiu)有關議題作大會發言。
[全國政協委員、中國民間商會副會長、蘇寧云商集團股份有限公司董事長張近東]零(ling)售(shou)是商品流通(tong)的(de)(de)重(zhong)要(yao)基礎,是引導(dao)生產、擴大消費(fei)的(de)(de)重(zhong)要(yao)載體,是繁榮市(shi)場、保(bao)障就(jiu)業的(de)(de)重(zhong)要(yao)渠道。當前,傳統實體零(ling)售(shou)由(you)于成本上漲(zhang)、市(shi)場需(xu)求放緩,特別是受電商分(fen)流等因素影(ying)響,銷(xiao)售(shou)下(xia)滑、效益下(xia)降(jiang),“關門退租”現象有(you)所增加(jia)。面對(dui)激烈(lie)競(jing)爭,實體零(ling)售(shou)必(bi)須主動擁抱互聯網(wang)(wang),運(yun)(yun)用(yong)新技術,打造新業態(tai),創造智慧零(ling)售(shou)新模式。智慧零(ling)售(shou)的(de)(de)本質就(jiu)是運(yun)(yun)用(yong)互聯網(wang)(wang)、物聯網(wang)(wang)技術,充分(fen)感知消費(fei)習慣,預(yu)測消費(fei)趨勢(shi),引導(dao)生產制(zhi)造,為消費(fei)者提供(gong)多樣化(hua)、個性化(hua)的(de)(de)產品和服務。
一(yi)要順應移動(dong)(dong)互(hu)聯新(xin)趨勢,努力發展(zhan)(zhan)智(zhi)慧零(ling)(ling)(ling)售(shou)(shou)(shou)。2016年我國社(she)會(hui)(hui)消(xiao)費品(pin)零(ling)(ling)(ling)售(shou)(shou)(shou)總額(e)同比(bi)增(zeng)長10.4%,網(wang)(wang)上(shang)(shang)(shang)零(ling)(ling)(ling)售(shou)(shou)(shou)額(e)增(zeng)長26.2%,網(wang)(wang)上(shang)(shang)(shang)零(ling)(ling)(ling)售(shou)(shou)(shou)額(e)占(zhan)社(she)會(hui)(hui)消(xiao)費品(pin)零(ling)(ling)(ling)售(shou)(shou)(shou)總額(e)15%以(yi)上(shang)(shang)(shang),移動(dong)(dong)端(duan)購物占(zhan)比(bi)達(da)到68%。實體店看得(de)見、摸(mo)得(de)著,體驗充分,易于鑒(jian)別(bie)防范假冒偽劣,但是不可能像網(wang)(wang)上(shang)(shang)(shang)零(ling)(ling)(ling)售(shou)(shou)(shou)那(nei)樣,突破時空限(xian)制,為消(xiao)費者(zhe)(zhe)提供更廣泛選擇。實體零(ling)(ling)(ling)售(shou)(shou)(shou)不能死守老路,必須創新(xin)求(qiu)變,順應移動(dong)(dong)化(hua)、社(she)交(jiao)化(hua)、本地化(hua)的(de)(de)發展(zhan)(zhan)趨勢,與(yu)移動(dong)(dong)互(hu)聯實現有機融(rong)合,走(zou)智(zhi)慧零(ling)(ling)(ling)售(shou)(shou)(shou)之(zhi)路。要基于移動(dong)(dong)端(duan)拓展(zhan)(zhan)新(xin)渠道,實現銷(xiao)售(shou)(shou)(shou)無(wu)處不在、購買隨(sui)時隨(sui)地;運(yun)用互(hu)聯網(wang)(wang)工具進(jin)行(xing)社(she)交(jiao)營銷(xiao)、社(she)群營銷(xiao),培養消(xiao)費者(zhe)(zhe)黏性,提高(gao)忠誠度;利用線上(shang)(shang)(shang)線下融(rong)合,創新(xin)零(ling)(ling)(ling)售(shou)(shou)(shou)業態,發展(zhan)(zhan)社(she)區零(ling)(ling)(ling)售(shou)(shou)(shou)網(wang)(wang)絡、農(nong)村(cun)服(fu)務網(wang)(wang)點(dian),更好地貼(tie)近顧客,服(fu)務億萬(wan)百姓。近兩年來,企業積極(ji)參與(yu)全國工商聯組織開(kai)展(zhan)(zhan)的(de)(de)“萬(wan)企幫萬(wan)村(cun)”精準扶貧(pin)行(xing)動(dong)(dong),在全國開(kai)設(she)(she)了2000家線下農(nong)村(cun)直營店,設(she)(she)立了300個線上(shang)(shang)(shang)地方特色(se)產品(pin)館,為工業品(pin)下鄉和農(nong)產品(pin)進(jin)城打通了渠道,取(qu)得(de)了良好的(de)(de)經濟(ji)和社(she)會(hui)(hui)效益。
二要規范電(dian)子(zi)商務(wu)(wu)(wu),促(cu)進智慧(hui)(hui)零(ling)(ling)(ling)售(shou)(shou)(shou)。電(dian)子(zi)商務(wu)(wu)(wu)是(shi)零(ling)(ling)(ling)售(shou)(shou)(shou)的(de)(de)(de)(de)虛擬渠(qu)道(dao),是(shi)發(fa)展(zhan)智慧(hui)(hui)零(ling)(ling)(ling)售(shou)(shou)(shou)的(de)(de)(de)(de)重要技術手段。近年來,電(dian)子(zi)商務(wu)(wu)(wu)發(fa)展(zhan)迅猛。據不完全統計,電(dian)商行(xing)(xing)業(ye)(ye)企業(ye)(ye)和(he)個人商戶已超1000萬,從業(ye)(ye)人員接近2400萬。但是(shi),電(dian)子(zi)商務(wu)(wu)(wu)發(fa)展(zhan)目前尚(shang)無法可依,存在著假冒偽劣(lie)、偷稅(shui)漏稅(shui)、投資補貼等(deng)不良行(xing)(xing)為。良好的(de)(de)(de)(de)市場環境(jing)是(shi)發(fa)展(zhan)智慧(hui)(hui)零(ling)(ling)(ling)售(shou)(shou)(shou)的(de)(de)(de)(de)重要保障,要盡快出臺(tai)規范電(dian)子(zi)商務(wu)(wu)(wu)發(fa)展(zhan)的(de)(de)(de)(de)法律法規,發(fa)揮行(xing)(xing)業(ye)(ye)協會(hui)協同管理(li)作用,加強(qiang)全渠(qu)道(dao)動態(tai)監(jian)管和(he)行(xing)(xing)業(ye)(ye)自律,打(da)擊取締制假販假窩(wo)點,建立(li)失信電(dian)商企業(ye)(ye)和(he)個人黑(hei)名單,公開商品質(zhi)檢(jian)信息,向社(she)會(hui)開放查詢(xun);要推進線上線下平臺(tai)承擔連(lian)帶監(jian)管責任,前置網絡(luo)交易管理(li),減少假冒偽劣(lie)滋生土壤;引導電(dian)商企業(ye)(ye)服務(wu)(wu)(wu)實體零(ling)(ling)(ling)售(shou)(shou)(shou),搭建智慧(hui)(hui)零(ling)(ling)(ling)售(shou)(shou)(shou)平臺(tai),推動零(ling)(ling)(ling)售(shou)(shou)(shou)企業(ye)(ye)走品牌化發(fa)展(zhan)道(dao)路,增強(qiang)消費信心,釋(shi)放社(she)會(hui)購(gou)買力。
三要(yao)(yao)大(da)(da)數(shu)(shu)據(ju)(ju)(ju)牽(qian)引(yin)(yin)(yin),以智(zhi)慧零售(shou)推(tui)動有(you)效供給(gei)。供需(xu)錯配是產能過(guo)剩和(he)庫存(cun)積壓的(de)一個重要(yao)(yao)原因。智(zhi)慧零售(shou)連接制造(zao),直面消(xiao)費,通(tong)過(guo)數(shu)(shu)據(ju)(ju)(ju)牽(qian)引(yin)(yin)(yin),能精準匹配供需(xu)關系。近年來,許多(duo)企業改革傳統零售(shou)模(mo)式(shi),從(cong)“+互(hu)聯網”到(dao)“互(hu)聯網+”,貫通(tong)線上線下,通(tong)過(guo)大(da)(da)數(shu)(shu)據(ju)(ju)(ju)挖掘消(xiao)費規律,反向定義產品(pin)(pin)設計(ji),同步預售(shou)、預測訂單,以需(xu)求引(yin)(yin)(yin)導生(sheng)產,讓“精準訂制”“智(zhi)能制造(zao)”成(cheng)為(wei)現實。大(da)(da)數(shu)(shu)據(ju)(ju)(ju)已成(cheng)為(wei)各行各業擺(bai)脫低(di)端化、同質化競爭的(de)重要(yao)(yao)手段,是經濟社會發(fa)(fa)展的(de)重要(yao)(yao)資(zi)源。要(yao)(yao)盡快完(wan)善數(shu)(shu)據(ju)(ju)(ju)采集(ji)、交易和(he)安(an)全披露(lu)的(de)法律法規,推(tui)動大(da)(da)數(shu)(shu)據(ju)(ju)(ju)產業健康(kang)發(fa)(fa)展。要(yao)(yao)引(yin)(yin)(yin)導大(da)(da)型(xing)零售(shou)企業轉(zhuan)變(bian)經營方式(shi),通(tong)過(guo)集(ji)中采購、買斷經營、開發(fa)(fa)自有(you)品(pin)(pin)牌(pai)等方式(shi),與制造(zao)業企業深度(du)融合發(fa)(fa)展,推(tui)動有(you)效供給(gei)。
各(ge)位委員,我(wo)國擁有(you)最(zui)(zui)大(da)的人口規模、最(zui)(zui)快(kuai)的消費增速、最(zui)(zui)多的網購人群,零售市場(chang)發展潛(qian)力(li)巨大(da),讓我(wo)們共同努力(li),推(tui)動智慧零售健康(kang)發展,激發新供(gong)(gong)給(gei)(gei)、激活新消費,為推(tui)動供(gong)(gong)給(gei)(gei)側(ce)結(jie)構性改革做(zuo)出更大(da)貢獻。
中(zhong)(zhong)(zhong)證(zheng)(zheng)(zheng)(zheng)網(wang)(wang)聲(sheng)明(ming):凡本網(wang)(wang)注明(ming)“來源:中(zhong)(zhong)(zhong)國(guo)證(zheng)(zheng)(zheng)(zheng)券(quan)報(bao)·中(zhong)(zhong)(zhong)證(zheng)(zheng)(zheng)(zheng)網(wang)(wang)”的所(suo)有(you)作品(pin),版(ban)權均(jun)屬于(yu)中(zhong)(zhong)(zhong)國(guo)證(zheng)(zheng)(zheng)(zheng)券(quan)報(bao)、中(zhong)(zhong)(zhong)證(zheng)(zheng)(zheng)(zheng)網(wang)(wang)。中(zhong)(zhong)(zhong)國(guo)證(zheng)(zheng)(zheng)(zheng)券(quan)報(bao)·中(zhong)(zhong)(zhong)證(zheng)(zheng)(zheng)(zheng)網(wang)(wang)與作品(pin)作者聯合聲(sheng)明(ming),任何組織未(wei)經(jing)中(zhong)(zhong)(zhong)國(guo)證(zheng)(zheng)(zheng)(zheng)券(quan)報(bao)、中(zhong)(zhong)(zhong)證(zheng)(zheng)(zheng)(zheng)網(wang)(wang)以及(ji)作者書面授權不(bu)(bu)得轉(zhuan)載、摘編或(huo)利用(yong)其(qi)(qi)它方式使用(yong)上述作品(pin)。凡本網(wang)(wang)注明(ming)來源非(fei)中(zhong)(zhong)(zhong)國(guo)證(zheng)(zheng)(zheng)(zheng)券(quan)報(bao)·中(zhong)(zhong)(zhong)證(zheng)(zheng)(zheng)(zheng)網(wang)(wang)的作品(pin),均(jun)轉(zhuan)載自(zi)其(qi)(qi)它媒體,轉(zhuan)載目(mu)的在于(yu)更好服務讀者、傳遞信(xin)息之(zhi)需(xu),并(bing)不(bu)(bu)代表本網(wang)(wang)贊同其(qi)(qi)觀點(dian),本網(wang)(wang)亦不(bu)(bu)對其(qi)(qi)真實性負責(ze),持異議者應(ying)與原出處單位(wei)主張權利。
特別鏈接:政府部門交易機構證券期貨四所兩司新聞發布平臺友情鏈接版權聲明
關于報社關于本站廣告發布免責條款
中國證券報社版權所有,未經書面授權不得復制或建立鏡像 經營許可證編號:京B2-20180749 京公網安備0-1
Copyright 2001-2018 China Securities Journal. All Rights Reserved
中(zhong)國證券報社版(ban)權(quan)所(suo)有,未經書面授權(quan)不得復制或建立鏡像(xiang)
經營許可證(zheng)編(bian)號:京B2-20180749 京公網(wang)安備(bei)0-1
Copyright 2001-2018 China Securities Journal. All Rights Reserved