8月房地產企(qi)業銷售(shou)(shou)(shou)繼續(xu)穩(wen)定增(zeng)(zeng)長(chang)(chang)(chang)。克(ke)而瑞地產研究(jiu)中心昨(zuo)日發(fa)布的數(shu)據(ju)顯示，8月百(bai)強房企(qi)實現(xian)全口徑(jing)(jing)銷售(shou)(shou)(shou)金額11174.7億元(yuan)，環比(bi)增(zeng)(zeng)長(chang)(chang)(chang)2.8%，同比(bi)增(zeng)(zeng)長(chang)(chang)(chang)29.2%。從(cong)累計(ji)銷售(shou)(shou)(shou)看，百(bai)強房企(qi)1至8月實現(xian)全口徑(jing)(jing)銷售(shou)(shou)(shou)金額73185.7億元(yuan)，同比(bi)增(zeng)(zeng)長(chang)(chang)(chang)4.7%。

　　8月(yue)，百強房企(qi)中有(you)(you)近八成實(shi)現(xian)(xian)(xian)單月(yue)銷(xiao)(xiao)(xiao)(xiao)(xiao)售業(ye)(ye)績(ji)同(tong)(tong)(tong)比(bi)(bi)提升。截(jie)至(zhi)8月(yue)末，有(you)(you)近七成房企(qi)累(lei)計(ji)銷(xiao)(xiao)(xiao)(xiao)(xiao)售業(ye)(ye)績(ji)超過去年同(tong)(tong)(tong)期，實(shi)現(xian)(xian)(xian)同(tong)(tong)(tong)比(bi)(bi)增(zeng)長。據克而瑞統(tong)計(ji)，碧(bi)桂園(yuan)8月(yue)實(shi)現(xian)(xian)(xian)全口徑銷(xiao)(xiao)(xiao)(xiao)(xiao)售金(jin)(jin)額(e)810億元，同(tong)(tong)(tong)比(bi)(bi)增(zeng)長32.8%；萬科單月(yue)實(shi)現(xian)(xian)(xian)全口徑銷(xiao)(xiao)(xiao)(xiao)(xiao)售金(jin)(jin)額(e)590億元，同(tong)(tong)(tong)比(bi)(bi)增(zeng)長33.7%。從行業(ye)(ye)排名(ming)前十房企(qi)看，9家房企(qi)8月(yue)單月(yue)銷(xiao)(xiao)(xiao)(xiao)(xiao)售金(jin)(jin)額(e)實(shi)現(xian)(xian)(xian)同(tong)(tong)(tong)比(bi)(bi)增(zeng)長，其(qi)中招(zhao)商蛇(she)口單月(yue)增(zeng)幅最大(da)，達48.2%。從累(lei)計(ji)銷(xiao)(xiao)(xiao)(xiao)(xiao)售看，有(you)(you)8家房企(qi)1至(zhi)8月(yue)累(lei)計(ji)銷(xiao)(xiao)(xiao)(xiao)(xiao)售金(jin)(jin)額(e)實(shi)現(xian)(xian)(xian)同(tong)(tong)(tong)比(bi)(bi)增(zeng)長，其(qi)中中國恒大(da)累(lei)計(ji)增(zeng)幅最大(da)，達21.6%。

　　8月，30個(ge)克而瑞重(zhong)點監測城(cheng)市(shi)整(zheng)(zheng)體(ti)成交面積有(you)所回(hui)升(sheng)，同(tong)比(bi)(bi)和(he)環比(bi)(bi)分(fen)別增(zeng)長(chang)22%和(he)5%。一線(xian)(xian)城(cheng)市(shi)房地(di)產(chan)(chan)市(shi)場繼續(xu)回(hui)溫(wen)，成交環比(bi)(bi)增(zeng)長(chang)16%，同(tong)比(bi)(bi)增(zeng)長(chang)39%。北京(jing)、上(shang)海和(he)廣州市(shi)場延續(xu)高活躍(yue)度(du)，同(tong)比(bi)(bi)增(zeng)長(chang)均超30%，廣州更是創(chuang)近(jin)年來單月新(xin)高。在供應明顯放量的情況下(xia)，深圳(zhen)單月成交創(chuang)年內(nei)新(xin)高，同(tong)比(bi)(bi)增(zeng)長(chang)56%。26個(ge)二(er)三線(xian)(xian)城(cheng)市(shi)房地(di)產(chan)(chan)市(shi)場分(fen)化明顯，整(zheng)(zheng)體(ti)環比(bi)(bi)增(zeng)長(chang)4%。超七成二(er)三線(xian)(xian)城(cheng)市(shi)市(shi)場熱度(du)慣性延續(xu)，成交同(tong)比(bi)(bi)均實現增(zeng)長(chang)。

　　受疫情影響，今年(nian)(nian)(nian)房企(qi)整體銷售節奏后移，下(xia)半年(nian)(nian)(nian)將(jiang)面臨更大的銷售業績壓力(li)。從房企(qi)供(gong)貨(huo)安排看(kan)，下(xia)半年(nian)(nian)(nian)房企(qi)供(gong)貨(huo)節奏普遍加(jia)快(kuai)，供(gong)貨(huo)量走高。世茂集團董事(shi)局副(fu)主席、總裁(cai)許世壇在(zai)公司中(zhong)期業績發布會(hui)上表示，世茂下(xia)半年(nian)(nian)(nian)約2200萬平(ping)方米（可售貨(huo)值約4000億元）的供(gong)貨(huo)主要集中(zhong)在(zai)四季度(du)，供(gong)貨(huo)節奏較去年(nian)(nian)(nian)有所加(jia)快(kuai)，在(zai)一二(er)線(xian)、強三(san)線(xian)城市的供(gong)貨(huo)量較去年(nian)(nian)(nian)同期增(zeng)長超10%。

　　“下半(ban)年恒(heng)大(da)(da)共有(you)約9000萬平(ping)方(fang)米的(de)(de)(de)可(ke)售貨(huo)值(zhi)，如果(guo)這(zhe)部(bu)分貨(huo)值(zhi)去(qu)化率能(neng)達(da)(da)到37%，公(gong)(gong)司(si)全年6500億(yi)元的(de)(de)(de)銷售目(mu)標(biao)(biao)即可(ke)實現。”恒(heng)大(da)(da)集團(tuan)董事局副主席、總裁夏(xia)海鈞(jun)在公(gong)(gong)司(si)中期(qi)業(ye)績發布會上透露(lu)，公(gong)(gong)司(si)內部(bu)的(de)(de)(de)銷售目(mu)標(biao)(biao)是8000億(yi)元，需(xu)要把9000萬平(ping)方(fang)米的(de)(de)(de)貨(huo)值(zhi)去(qu)化約54%，公(gong)(gong)司(si)認(ren)為(wei)該目(mu)標(biao)(biao)可(ke)以達(da)(da)到，對完成全年銷售目(mu)標(biao)(biao)充滿信(xin)心。

　　克而瑞(rui)研究中心總經理林(lin)波表(biao)示，下半年百(bai)強(qiang)房企集中供貨將(jiang)加劇市場競爭，各房企應(ying)(ying)做好(hao)應(ying)(ying)對措(cuo)施，保(bao)證去化率的實現。

　　對于(yu)下(xia)半年(nian)土地投(tou)(tou)拓(tuo)，房企(qi)仍持偏謹(jin)慎的態度。萬科首(shou)席(xi)運營官王(wang)海武表示，萬科一直堅持穩(wen)健投(tou)(tou)資原則，目前公(gong)司在(zai)手資源(yuan)可以保證未(wei)來2至(zhi)3年(nian)的發展。萬科也(ye)會(hui)不(bu)斷關(guan)注(zhu)市場變化，抓住良好的投(tou)(tou)資機會(hui)。“我(wo)們不(bu)會(hui)追高(gao)，也(ye)不(bu)會(hui)過(guo)分保守。”